No doubt about it, Apple devices have made a huge impact over the past few years with some amazing innovations, but at what price to our technological intelligence? Apple has swarmed the market with iPods, iPhones and iPads, basically all the same device in a different size (the phone makes calls, but that is about the only main difference). Steve Jobs has decided how the world should use portable devices with his ‘Apps’ and he has done a masterful job at it. Have you ever noticed that nothing ever ‘appears’ to crash on these Apple devices? That is because Steve is quite a good manipulator, he decided that he would pull the wool over our eyes and made it so that when an App on one of his devices has a problem, it just disappears – no warning, no error message, just poof, its gone. This is a great psychological dupe of people. Many people end up thinking that they accidentally closed the app with a bump, swipe, or touch, when in fact the app just crashed due to bad programming by Apple or the Apps maker.
The Apple devices like the iPad have taught us a different way of doing things – and many times that way is harder and more innefficient. Sure, the iPad is a great device for consumption of data, for viewing things, for reading, for surfing the web, but it is quite innefficient at data creation. I have seen many businesses fall for the lure of the iPad, not so much because it helps them, but because of the cool factor (many ‘thought’ it would help them, until they actually tried to use them). Don’t get me wrong, Tablets definitely have a place in business, but it is sad to see someone like a doctor struggle with trying to enter data on an iPad and taking 10 times longer than it would take to sit at the PC that is right there. I almost laugh out loud when I see people trying to use an App clumsily with their fingers that would be so much easier to do on a real computer with a mouse and keyboard. When it comes to using technology efficiently, Apple definitely makes us dumb.
Then of course we have the wonderful Apple marketing machine that has placed Apple devices in Schools wherever they can. This is so the young impressionable ones will see them and want one – and who wouldn’t want a sleek, aluminum body laptop, or all in one with that big Apple logo? Of course no one explains to the kids that learning how to use an Apple won’t get them squat when it comes to applying for a job. Businesses do not use Apple computer’s, they are not made for business, they are not secure, they do not have hardly any business software, and 99% of the worlds businesses run computers other than Apple. A security expert at the latest Black Hat security conference summed up the danger of using Apple’s Server computer in a business environment when he said “once you install OS X Server you’re toast“. Learning how to use a Mac will actually probably hurt students when it comes time to venture out into the business world as they will have to relearn many things. It may be ‘cool’ to have that Apple in class, but cool doesn’t pay the bills.
Now don’t get me wrong – Apple makes excellent quality devices, they pretty much always have (despite their massive exploitation of Chinese workers, but hey, everyone does that <sarc>), it is also true that you have less of a chance of getting malware or a virus on a Mac (not because they are more secure, that myth has been shattered), it’s because people write most viruses today to make money and infecting computers that hold such a small share of the market just isn’t that profitable. The iPad is slick, it has an easy to use interface, and it doesn’t show errors like Android devices (which do tell you when there is an error with the software). The iOS devices have a wealth of apps, which also make a wealth of money for Apple, and you can find an app for just about anything that Steve Jobs will allow you to have, because after all, it appears as if Steve wants people to be dumb when it comes to technology, that is how Apple has made their money.